PetroChina Kunlun Engine oil bottles

The aim behind the project was to tap international markets with this product line through its target-group-oriented appeal to drivers of different types of vehicles such as cars, trucks, busses, and motorcycles. The engine oil bottles’ appearance is in keeping with the design of the different types of vehicle and makes use of specific basic shapes, design elements and details of the relevant categories.

Set of four engine oil bottles: Bus, Car, Truck and Motorbike

Set of two engine oil bottles: Car and Motorbike

Graphics concept (Dongdao Design, Beijing)

Advertising film still for Kunlun Lubricants (PetroChina Kunlun, Beijing)

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