Deutsche Post DHL 3D Logo Post horn and Orientation system
The 3D logo of the post horn was developed to globally designate the Deutsche Post AG (since 2003: Deutsche Post DHL) corporation. The finalized applications extend from the logo’s use on the headquarters of Deutsche Post DHL, the Post Tower, to identify it from afar through to video clips for ads, the Internet and trade-fair booths.
The third dimension was added to the post horn logo with the intention of creating a shape that could be readily experienced and makes the same impression spatially as was achieved with the original 2D graphic logo of the post horn.
Furthermore, the complete orientation system for the Post Tower was newly developed and graphically realised on the new signage elements.
Deutsche Post DHL headquarters: building signage and orientation system
Deutsche Post 3D logo post horn: movie stills