Services

Typical timeframe: 2–4 weeks

Use Case: Before significant investment or directional decisions – when clarity about product strategy, portfolio structure and competitive positioning is required.

Service: We analyse product strategy, portfolio structure and design differentiation – and identify risk, cost and complexity drivers. From this we derive concrete courses of action that are immediately ready for decision-making.

Result: A robust decision basis with reduced variants, clear prioritisation and greater planning reliability – equally viable for management, development and implementation.

Typical timeframe: 4–12 weeks

Use Case: In cases of delays, iterative loops or lack of alignment between design, engineering and market requirements – when development processes need to be brought back on track.

Srevice: We integrate design, engineering and market requirements in a structured process – clarify the target picture and product architecture and create the foundation for stable, reproducible development workflows.

Result: Shorter development cycles, significantly fewer iterations and robust processes – with a measurable effect on time-to-market and development costs.

Typical timeframe: 3–8 weeks

Use Case: When building new product lines or repositioning existing portfolios – when technology, brand and cost structure need to be strategically aligned with each other.

Service: We define platform and differentiation logics and systematically align technology, brand and cost structure with each other – with the goal of reducing complexity and strengthening brand impact.

Result: A clear portfolio architecture with reduced variant diversity, stronger brand differentiation and a viable foundation for investment and development decisions.

Typical timeframe: 8–24 weeks

Use Case: When a concrete product is to be developed or redesigned – and formal language, aesthetics, material quality and intuitive operability are the primary focus. Without a strategic superstructure, with a direct result as a decision proposal for senior management.

Service: We develop product ideas and translate them into fully elaborated design concepts – aesthetically convincing, functionally considered, market-oriented and aligned with economic producibility. Formal language, proportions, surfaces and operating logic are developed so that the product convinces: aesthetically, haptically and in use. This is the core service of industrial design – and it requires experience that neither an engineer nor a businessman can replace.

Result: A decision-ready design proposal for senior management – with an independent formal language, clear market orientation and a robust foundation for economic implementation.

Typical timeframe: 8–24 weeks (depending on concept depth and number of variants)

Use Case: When selected design concepts are to be translated into a production-ready proposal – with full elaboration of all design and technical parameters through to approval by the client.

Service: We elaborate the design in all relevant dimensions: material selection, detailing, surfaces and colours, installation space and collision checking of components used, and manufacturing processes – in close alignment with engineering, finance and marketing. The goal is a coordinated, approved design that construction and manufacturing can start on immediately.

Result: Approval-ready design after design freeze – with complete design elaboration, secured manufacturing suitability and formal approval by the client for construction and manufacturing.

Timeframe: dependent on manufacturing planning, supply chain and external deadlines (trade fairs, market launch, internal milestones)

Use Case: When the approved design needs to be accompanied through industrial implementation by construction, manufacturing and supply chain – to secure design quality at a high level through to market launch, including corrections after the first trade fair presentation and ahead of the pilot series run.

Service: We accompany the manufacturer in construction, manufacturing, sourcing and supply chain management with regard to all design-relevant aspects – function, form and brand impact. Deviations from the approved design are identified and corrected early, before they take effect in series production. Manufacturability and economic viability are built in from the start, not optimised retrospectively.

Result: Market-ready products that implement the approved design in function, form and brand impact consistently – with secured design quality, manufacturing suitability and clear cost transparency, until the product reaches the market.