Haier
Strategic design studies in the field of white goods for European markets
Starting point
Strategic alignment of products with European market requirements based on global technology platforms.
Challenge
Transferring global platforms into market-specific product strategies.
Approach
Development of scenarios, user profiles, and differentiating product concepts.
Result
Clear foundation for future product developments in the European market.
European market requirements translated into clear product strategies, prepared for industrial implementation. The studies provide the decision-making basis for product development aligned with European aesthetic expectations and manufacturing structures. Project content presented in abstracted form for reasons of confidentiality.
