Berker | Hager

Starting point
Development of a scalable platform to reduce variants and strengthen brand structure.

Challenge
High variant diversity combined with the requirement for consistency and efficiency.

Approach
Definition of a modular product architecture with clear differentiation rules.

Result
Reduced complexity, more efficient production, and strengthened brand identity.

A modular switch system with a single generative principle: the spherical segment. Derived from the brand guideline "Berker – in its own way", all switch and socket inserts are based on this geometry, creating a formal consistency across the entire range. Individual frames adapt seamlessly at the transition to standardised centre pieces – a continuous, uninterrupted surface results. In the higher-priced aluminium series, an extruded profile delivers high-quality metal surfaces with simple tooling: market differentiation and manufacturing efficiency from the same decision.