Starting point
Integration of complex technology into a realisable product architecture.
Challenge
Bringing technical requirements, heat generation and installation space into alignment.
Approach
Structuring of components and clear architectural organisation of the product.
Result
Technically robust and industrially realisable product solution.
Complex technology made portable. The 3M projector integrates technical density, heat management and operability into a compact object through three coordinated decisions: the air outlet runs laterally along the full length of the lower shell, turning a thermal necessity into a design element; optics and LCD display are raised in a single operating step through mechanical coupling; and the curved dividing line between the shells, together with the cylindrically emphasised hinge, communicate the opening gesture before it is performed. Form anticipates function.