DHL Group

For the Bonn headquarters of the DHL Group, a holistic wayfinding system was developed that integrates architecture, user guidance, and brand identity. It comprises the complete design of all wayfinding elements in hardware and graphics – from remote building signage to the main entrance through all floors to the parking garage – and was developed through to production readiness.

In parallel, a globally deployable system consisting of wayfinding and building signage was created, based on the same corporate identity principles and adapted to each application. It is used across administrative buildings, branches, and letter and parcel centers worldwide, ensuring consistent orientation and clear site identification while strengthening the brand’s presence in public space.